LinkedIn has been one of the go-to platforms for B2B communications and tools.
Hence, the social media platform is releasing a suite of marketing tools to help members better leverage the online platform.
What Tools Are Currently Available?
Once, marketers might not have considered the platform as the best resource for reaching their customers.
LinkedIn has responded to this by releasing a variety of new products:
a) Hashtags – LinkedIn has introduced this famous social media tool on its platform. Hashtags allow users to find related information quickly on the platform as well as create communities and campaigns around a specific topic.
b) Ad Transparency – To protect member security and privacy, this tool oversees all ads posted by a company on LinkedIn over the past 6 months.
c) Video Metrics – Marketers are able to obtain more information on their video’s reach and performance.
What Tools Are Coming Next?
Due to LinkedIn’s new tools, marketers have been able to leverage the platform like never before.
Therefore, what’s next for the social media giant?
Call To Action
Now available on LinkedIn, users can add a customized call to action button on their pages.
Instead of the standard “Follow” button, users have multiple options to choose from:
- Contact us
- Learn more
- Sign up
- Visit website
Mobile Page Editing
Found an error on your page? Need to make a quick update?
LinkedIn now has the option of mobile editing. As a result, users can access their page from their mobile devices to make quick edits on previously published pages.
Tools In A Marketer’s Belt
LinkedIn has been hard at work providing new tools and features for marketers.
From customized call to actions and mobile page editing, this B2B platform is looking to reinvent itself to become more accessible to marketers.
Hutchinson, A. (2019, June 27). LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions. Social Media Today. Retrieved from https://www.socialmediatoday.com/news/linkedin-adds-new-custom-cta-buttons-for-pages-helping-to-direct-visitor-a/557726/
Jobanputra, R. (2019, June 26). What’s New with LinkedIn Pages: Engage Your Community. LinkedIn Marketing Solutions Blog. Retrieved from https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/what_s-new-with-linkedin-pages–engage-your-community-